"I'm hungry all the time!"

Today I’m answering a question I get asked a lot – which is ‘Jen, how do I lose weight when I’m so hungry all the time?’

The first thing to say is that I can relate! For years I struggled to manage my hunger and was overeating a lot more than I wanted to for good health.

The key thing that I learned on my journey of recovery that I want to share with you today is to figure out what sort of hunger I was really having.

You may think this sounds a little bit strange, so stay with me, as I’d love to explain!

Because often times were eating for reasons that have nothing to do with hunger – in fact my approach reveals the 30 reasons why we eat – but to simplify things, these reasons can actually be divided into 3 broad types of hunger

The first type of hunger – is stomach hunger. This is the home of true physical hunger – the signal that we need to eat for energy. Most traditional approaches to weight loss assume that we’re eating because we’re physically hungry and that’s a pretty reasonable assumption – after all we were all born with a great skill in sensing our hunger – because it’s a necessary skill for survival – that’s why babies cry so loudly when they feel hungry and need to be fed!

But fast forward a few decades or how ever old you are now – and you may not be so tuned in to your feelings of stomach hunger – you’re likely eating for all sorts of reasons – because the food looks delicious, because it’s difficult to resist, because someone cooked or bought it for you and it’s hard to say ‘no’ – and these are really great examples of the second type of hunger – which is eyeball hunger.

This is when we see food and it triggers us to eat.

This is perfectly natural and there is nothing wrong with you if you realise you are eating in response to eyeball hunger. As humans, we’ve evolved from times where food was scarce and we were hardwired to see food and eat it for the sake of our survival.

The challenge is that a lot of traditional weight loss advice tells us to overcome this by keeping the food out of sight, not buying it in the first place, not having it in the house, and whilst there is a lot of wisdom to this advice, it also isn’t’ always so simple or practical to follow in our food abundant worlds! So instead we’re told to rely on willpower.

But willpower is a tricky phenomenon. You might not realise it yet, but willpower is actually a skill. And it’s a skill I’m pretty sure you already have in some areas of your life.

Because I’m imagining that you –

  • Have the ‘willpower’ to resist robbing a bank when an unexpected bill comes in and you fancy getting hold of some more money to cover it?

  • Can generally summon up the ‘motivation’ to go out in the rain to pick up your child from the school gate, when the sofa is warm and inviting inside?

  • Have the ‘self-discipline’, when you’re in a committed relationship, not to run off with the guy or girl that flirts with you at the bar! (Well, most of the time anyway!)

So why is it that you can apply these skills of motivation, willpower and self-discipline in these other areas of your life, but not when it comes to eating and responding to eyeball hunger.

Well it’s often because you simply haven’t been shown how. Until now!

I’d love to help you by inviting you to join me for my ‘ Tackling Temptation / I Need More Willpower!’ Programme.


This programme gives you the 6 Simple Steps to Tackle Temptation, showing you how to unlock your inner willpower using my unique 6 Step Process – so you can lose weight with much less effort than you have before. AND for a limited time I’m making it available to you for an incredibly affordable price!

So get all the details by Clicking Here.


In the meantime, I have an Action Step for you, if you’re inspired to try it out. I invite you to really think about the difference between stomach and eyeball hunger in your life this week. Notice when you’re eating because you’re eyeballs are hungry, and consider making a choice other than food. If you find yourself struggling to do this, please don’t worry, I’ve been in your shoes and I know you can do this when you have someone to take you by the hand and walk you through the steps. I really hope you’ll make the decision to join me in the ‘I Need More Willpower!’ programme – I’d love to support you there!

You may also recall that I said right at the start of this article that there are three types of hunger – so I’ll be talking about the third type in the next post. I hope you enjoyed this strategy and I that you’ll click here to join me in the programme today!


Jen Bateman